Fishbone: website traffic drop root-cause analysis
Ishikawa cause-and-effect analysis for a website traffic drop — 6 categories (content, tech, links, UX, competition, algorithm) with 24 sub-causes.
A real root-cause analysis session for a website traffic drop — six Ishikawa categories (content, technical, backlinks, UX, competition, algorithm) with 24 sub-causes brainstormed across a growth team.